Large apartment owners and multifamily developers invest thousands on landscaping, lawn services, and expensive outdoor elements such as pools, decks, and patios. Yet they often overlook the importance of exterior white lighting, which not only highlights landscaping, but also provides a measure of safety.
In a recent interview with Multifamily Executive, Galt Robertson, project manager of landscape and design for Atlanta-based Post Properties said, “Outdoor lighting has two purposes—functional and aesthetic. Do you want drama or safety?” Robertson asks. “You want the area well-lit for safety, but also dramatic in order to showcase the surrounding landscape and architectural details.”
IT’S ALL ABOUT THE LIVING EXPERIENCE
With millennials, as well as baby boomers flocking to apartment living – they are looking for one similarity – the experience. Gone are the days of selling them on the quaint, cozy aspect of the 2 BR, 1 Bath option. They are more attracted to amenities and spacious outdoor living options. Though the two cohorts enjoy amenities such as swimming pools, workout rooms, Wi-Fi, and dog parks, Millennials are more likely to want more social attractions, such as TV lounges, bars, and such, according to Zillow.com. Warm up the important outdoor living space by stringing warm white bistro lighting above the common areas.
The latest design trends in development are meant to entice today’s renters— hotel-like lobbies with gas-powered fireplaces, communal spaces resembling luxurious airport lounges, rooftop resort-style pools with fire pits and gardens with beautiful outdoor lighting, interior units with upscale designer touches—these are just some of the impressive amenities being offered now. Indeed, developers are building multifamily properties not only to house people, but to foster an upscale, urban lifestyle, as well.
EFFICIENCY IS KEY
If you’re looking for the best way to be not only save on energy costs, but also be a bit more environmentally friendly (which is always attractive to prospective residents!), then LED lighting is the way to go. Edison’s incandescent bulb invention burns and heats a piece of wire called a filament to emit light. The heat creates the light source. It’s a big power draw.
LED, on the other hand, is an electronic device that emits light when an electrical current is passed through it. One of LED outdoor lighting’s many benefits: It doesn’t create as much heat, so requires very little energy for the amount of light it produces — just a fraction of the electricity that an incandescent bulb does.
Low-voltage LED outdoor lighting uses 15-20 percent of the electricity we use with halogen or incandescent bulbs. This means far lower energy bills. And the beautiful thing, you don’t have to sacrifice design with our warm white LED bulb options!
LIGHT UP THE TREES
If the outdoor space has trees or tall bushes in its landscape, light it up with string lights or these 5mm warm white lights. It’s a beautiful effect, as the lights work their way up into the treetops and as your residents walk along, new lights pop up and others get obscured by the surrounding leaves. This beautiful light beckons you to come outside, which will further strengthen that sense of community that your residents are craving. Connect them to a timer and set from dusk to dawn.